Time to break the sales frustration cycle!
You’ve bought many courses,
created the product, posted on social media and maybe even tried some TikTok dances to attract new clients.
But for some reason, sales are not at the level you want.
You know people need your product, but you can’t quite pinpoint why it’s not “flying off the shelf” as it should.
There may be NOTHING WRONG with what you’ve created.
But there’s
a missing piece of the puzzle
you were unaware of
that is killing your sales!
Now, before you jump on Upwork to find someone that can build you a new flashy website
STOP!! 🚫
We were in the same situation years ago and surely you can learn from our mistakes.
Our sales pages have sold over $700.000... But it wasn't always this way:
In 2017, as an attempt to boost sales, we decided to “invest” $5000 dollars in a new beautiful website.
We hired two lovely girls, great at building fantastic websites. They took care of everything, from copy to colours, web design and style. In the end, everything looked absolutely stunning, at least visually.
So what about our sales you may ask?
To our great disappointment:
❌ nothing changed, zero, nada, niente!
The rule of 80/20 bit us in the rear end.
We focused 80% of our efforts (and money) on what DID NOT matter.
We realised only much later that building a new website for us only meant polishing the turd!
👉 The turd was our offer and our sales page.
Thankfully, after years of blood, sweat and tears trying to figure out how to sell digital products online, we discovered what ingredients we had to add to the mix to allow sales to come in.
The ingredients are:
1
Offers that our ideal client actually wants to buy
2
Identify what makes us unique in the market and why people should care (our method)
3
Sales pages written from the heart, to convert views into money.
>>>>> These elements don't happen by accident or by your customer randomly clicking on the navigation button of your website.
It should instead be a CURATED experience that hooks your watcher within 15 seconds.
Keep reading to find out how it works.
Do you know
how long users stay on your website?
We didn’t know this in 2017.
We believed that our audience already knew what they needed to fix their problems.
Kind of like when you sign up at the gym when you want to lose weight (or at least, that’s the intention).
We also assumed that people visiting our website knew everything about what we offered and why it was so valuable and beneficial for them.
Guess what: they didn’t!
It never crossed our mind that our followers did NOT see ALL of our videos. Duh!
The unexpected surprise was when we installed google analytics on our website and only by checking the traffic on our landing pages, we discovered a ton of 6 to 10 seconds page sessions that didn’t translate into sales.
Not even meeting
the average minimum
of 15 seconds?!
What’s the point of creating so much free content with specific CTAs on social media, if all of our website traffic went to waste? Initially, we believed that people wanted more exclusive content from us or 1:1 sessions to dance more.
Who wouldn’t? Our stuff is great!
Our landing pages were created by spending a silly £15k for a funnel framework, pre-written pushy email sequences from our expensive marketing agency (because that’s what sells), red buttons and graphic design (to catch your eye), custom-coded conversion popups, and even invested money in Facebook ads because we needed an even bigger audience… believe us when we say we tried everything.
We decided to scrap,
EVERYTHING
that agencies made us create
We deleted all the email sequences and cleared out the copy on our website.
Instead, we started writing sales copy as letters to a friend.
Our sales pages sold more than half a million dollars
in digital products in a hobby niche and the majority of the revenue started coming from the moment we changed our offer presentation and our marketing message.
OUR METHOD IS BASED ON
Understanding your ideal client by answering 7 critical questions...
Discovering what makes you different, highlighting your unique selling point.
Writing a copy that makes your prospects feel understood and supported on a deeper level.
Our goal is to create an offer and messaging that speaks to your ideal client's aspirations in a clear and tangible way. Your product or service is just the means to achieving their desired outcome.
If your sales are not at the level you desire, it’s most likely
because your offer and messaging need a facelift.
It doesn’t matter how amazing your products are, if your offer is not tailored to your ideal client, selling will remain difficult.
Alessia and I have spent the past seven years working like crazy on our online business: making ballet an art form available to any adult, in the comfort of their home.
But like many, we didn’t have any experience in marketing, branding, product design and all the internet mambo-jumbo.
Alessia has 20+ years of experience in Ballet as a professional dancer and a coach, so her programs are incredibly valuable, but we struggled to sell them for years.
We spent so much money on courses, coaching programs, business coaches, and agencies BUT only through hard lessons of trial and error, we finally managed to figure out a fantastic way to properly articulate our offers to our ideal clients and make them feel understood.
As result, we managed to grow our online business to a multiple 6-figures-a-year success in a hobby niche.
How it works
Week 1
Define your profitable niche
You probably want to help everyone, that may be part of the problem.
Riches are in the niches so we’re going to be analyzing
the avatar of your ideal client first.
We’ll define your avatar’s fears, obstacles, frustrations and dreams so that your new value proposition will resonate with him/her.
You’ll stand out from your competitors
because your new offering will be exactly what your clients want and desperately need. The data gathered in this phase will also become your blueprint for any social media content as well, that you can use to attract more people that need your product or service.
Week 2
Discovering your unique method
One of the best ways to stand out from the crowd is to be unique so that the price comparison will completely disappear when your prospects are window shopping. This week we’ll make you discover your method (yes, you have one).
By clarifying your process you’ll gain a new perspective on what you offer and how to explain it to a potential client.
This is so powerful that you’ll be amazed at how little you knew about what value you bring to the world. The goal here is to make it understandable to your ideal clients too.
Week 3-4
Perfect Offer Formula
Phase 1: Introducing the Offer Presentation Template.
We’ll define the main components of your product/service leveraging your unique method discovered in week 2 to put together a highly desirable stack of features and benefits aimed to solve a specific problem. We’ll also go through how to add bonuses to not only increase the value of your offer but also destroy any limiting belief your avatar has.
Phase 2: We’ll define the secondary but crucial components of your offer that will move people over “the buying line”. The world is full of pushy and annoying marketing, we’ll show you how ethically add urgency, scarcity and your unique guarantee to any product/service, even digital.
Week 5-6
Sales Page Copy Framework
We now have our irresistible offer, in this phase, we’ll make it silly-simple for your ideal client to understand its value.
A sales page, long or short, doesn't have to be a dreadful piece of content to write.
We’ll break down each and every section of only the essential parts you need, and with our sales page copy framework, it will be as simple as writing to a friend. Even if you’re not tech-savvy and struggle with web design, we’ll show you how to put together a sales message that you can use even on a Google doc. (or on a back of a napkin if you find yourself on a business dinner).
Week 7-8
Finalizing Your Sales Page
This will be our most interactive session.
We’ll review your sales page live. Making sure your message is delivered with your language, clarity and power.
We don’t only want you to have a fantastic new offer, but also an asset that will sell it for you even while you sleep: your sales page.
This will be the most exciting moment in the program as you’ll be ready to go out to the world and market your irresistible offer to the world and start boosting your sales.
Our Guarantee is simple...
We’re confident that by revamping your offer and leveraging the material on this program you’ll be able to recoup the investment in no time. But we want you to be 100% confident that this is going to happen. At the end of this program, you would have crafted an amazing offer and a glorious sales page to sell it with.
Now… If for some weird, alien reasons, within 90 days of your sales page is released to the public, you won’t at least recoup the cost of this program in sales, we’ll work with you 1:1 for three entire months* until you do.
(*one 30min coaching call per month)
IS THIS FOR ME?
THIS PROGRAM IS FOR YOU IF:
Tim Peakman
business coach
I’ve known Iacopo and Alessia for over 5 years now and have worked with them closely on a number of projects. Not only do they have in-depth knowledge of all the tech, but they also have a very strong grasp on the strategy of how to grow online income. This is because they have been there and done it themselves, but not just with one business, with two!
This power couple have it all, from experience in video production to professional delivery and online teaching. If you’re looking to build an online business, or simply generate more online income from your brick-and-mortar, there’s a good chance Iacopo and Alessia will be able to help you.
Alberto Russo
founder of Body Recomp Formula
I first met Iacopo inside a business creator Facebook group. I’ve been following for a while and I decided to PM him since I was very impressed by his contribution to this community in terms of quality of posts, ideas and experience.
Right after our very first chat I decide he was the perfect person I needed to help growing my online business and I’m very glad to say I couldn’t find a better like-minded mentor ( now a good friend too) To learn from. Not only he helped me grow my prospects, crafting better offers on my existing business -which is now very successful- I wouldn’t even have launched without his ability to envision my potential.
Karina G. Sanchez
author, keynote speaker, coach
Working with Iacopo and Alessia has been an incredible experience. I’ve been trying to start getting my online courses ready and, as you know, it can take a really long long time. I didn’t know where to start, but I did know that I didn’t want to take forever. Because time is money and I wanted to be able to get to a situation where I’m completely financially independent.
The way Iacopo works provides not only an invaluable experience because he’s already successful, but he also has an incredible support system together with Alessia. So this is the best decision I ever made and will work with him for as long as I possibly can. He’s awesome.
!! We only allow 10 people
in each cohort
as we want to dedicate our full attention, tailor our coaching to your needs and make sure everyone gets the best value, and especially results, out of this transformational program.
Applying to enrol doesn’t guarantee admission but it secures priority, >> so apply now to see if you qualify.
We’ll contact you if you’re successful with the application.
FAQ
Are all the sessions going to be live?
Do I lose access to the content after the 8th week?
Is this program for me if my business is still an idea?
I’m not tech-savvy, am I going to get lost in the program?
Do I need to already have a social media following?
Do I need to run paid ads to make this work?
Chances are there’s nothing wrong with your product or service.
You don’t need a new flashy website, a new funnel to the same offers, more branding or social media content. Yes, all of these things can help, but they won’t do absolutely anything to your bottom line if your offer isn’t making your prospective clients desire it.
There are people out there that need you today but won’t buy for you if they don’t believe you’ve got the solution they need.
It’s time for you to get to know who you are serving better than anyone else and finally focus your effort on crafting an offer too good to pass on.
Alessia and I took years to figure this stuff out, we have now decided to serve other talented entrepreneurs that want to improve this world a little at the time. We share the same world so it will be our duty and immense pleasure to help you every step of the way.
